CR7 Underwear & Socks by Cristiano Ronaldo is the inaugural brand venture for the celebrated sportsman and his first personal venture into fashion design. His love of fashion and interest in design were key factors in his decision to launch his own collection.
He sought the expertise of CDFA Award winning designer Richard Chai, who is renowned for his work with labels including Marc Jacobs and Donna Karen, to collaborate on design elements of the range and worked with Danish luxury underwear experts JBS Textile Group to develop the project.
Ronaldo said of the venture, “Fashion and design are two passions of mine and I have wanted to launch my own brand for a long time. Working on this collection alongside Richard has given me a great creative outlet and I have loved every part of collaborating on the range, from selecting the colours and designs to testing the styles and fits myself. I am very proud that the collection is launching worldwide.”