WEAR THE SHOES. RULE THE WORLD.™
At FitFlop, we believe that if you want to live an inspired life, you’ve got to start with a great foundation.
In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists, she created a triple-density Microwobbleboard™ midsole, and launched our first FitFlop™ sandal, the WALKSTAR™.
Now our newer SupercomFF™ midsole (engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allows us to offer an even wider range of silhouettes. Over 27 million pairs have been sold since we first started making shoes. (And we’re repeatedly told – by our many happy customers – that we make the most comfortable sandals in the world.)