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FitFlop

WEAR THE SHOES. RULE THE WORLD.™

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At FitFlop, we believe that if you want to live an inspired life, you’ve got to start with a great foundation.

In 2006 FitFlop founder Marcia Kilgore set her mind on a mission – to create the most comfortable footwear in the world. Collaborating with two British biomechanists, she created a triple-density Microwobbleboard™ midsole, and launched our first FitFlop™ sandal, the WALKSTAR™.

Now our newer SupercomFF™ midsole (engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allows us to offer an even wider range of silhouettes. Over 27 million pairs have been sold since we first started making shoes. (And we’re repeatedly told – by our many happy customers – that we make the most comfortable sandals in the world.)

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