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Suomy

TO BE #1

SuomyLogo

The birth of Suomy is definitely a typical story of the Italian family. Having worked for a long time in Yamaha, Umberto Monti, founder of Suomy, decides to commit in a different way. The helmet is his passion and the true feeling that passionate him is the Made in Italy. He involves the two brothers, Valter, the motocross rider, and Maurizio, nuclear engineer and the three together share their tasks and create Suomy, a completely Italian brand, but that sounds Japanese. From the very beginning, with its fluorescent red ''dot '', becomes unmistakable and unique on the heads of the riders.

A winning choice, a nice brand, aggressive and racy, combined to a spasmodic search for the quality.
The story is successful; in few years, Suomy is recognized worldwide as a product of quality, and reaches important goals with its twelve-world titles in motorcycle sports and offshore. On one hand, the riders rely on Suomy for safety and comfort and for all the technical racing solutions that only Valter and Maurizio are able to find and develop. Umberto imposes for the first time a look definitely unconventional and innovative, introducing graphics with flowers, glitter and bright colors that will be transferred to other areas and Suomy becomes in short time the only brand that migrates from helmets to other fashion products.

Having realized in time the decline of motorcycle racing, Suomy gives away the motor part of the brand in order to focus on the protective and ecological products. The first challenge is in cycling, where the three brothers want to create something new. The Suomy DNA, the Made in Italy and the high quality. Once again, a winning challenge that keeps faith to the reason why Suomy was born:  '' TO BE # 1 ''

 

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