Karl Kani

You’d be hard-pressed to find another fashion label that represents the streetwear and hip-hop scene as well and as authentically as Karl Kani. Artists like 2Pac, Notorious B.I.G. or Will Smith celebrated the brand for its casual cuts and stylish designs in the 90’s. Plenty of icons continue to celebrate it today. The brand was founded by 19-year-old Karl Kani in Brooklyn/New York in 1989. Originally known as Carl Williams, he was the first to introduce the concept of baggy jeans. Today, Karl Kani is recognised worldwide and is THE cult label when it comes to good streetwear and hip-hop fashion.